If you haven't seen it already, you certainly will. Its unmissable, and its plain awesome! The 120ft x 122ft BANDRA FOCAL is the largest billboard in Asia and brags of 700 tons of steel and 30,000 man-hours of work. Roshanspace made the impossible happen even during the 2021 torrential rains of Mumbai and the Covid lockdowns of 2020-2021.
The BANDRA FOCAL is strategically located at the beginning of the Western Express Highway, a major road connecting the business districts of South Mumbai with those in the West, as well as western suburbs with eastern; towering at a height of 57 meters. Aesthetic design at its core; it is pure beauty in geometry. Offering unmatched visibility this billboard has already become a coveted location for brands to make a larger-than-life statement.
The BANDRA FOCAL Project perfectly correlates to Roshanspace's tagline, 'Ideas Magnified'. It has already become a unique and exclusive OOH asset for brands looking to measure and optimize their campaigns based on real-time verified data.
Falling in the category of Iconic Billboards, BANDRA FOCAL uses advanced tech innovation to provide unmatched Visibility, Reach and Performance Tracking of advertising campaigns with technologies such as Vehicle Detection, Live Monitoring and Smart Illumination.
Vehicle Detection Technology enables brands to measure their advertising campaigns on BANDRA FOCAL. A camera placed on-site captures every passing vehicle - by day, hour and even minute - including their speed - and classifies them by type so that brands know exactly how many impressions their ads get exposed to and adjust the content accordingly.
With Live Monitoring and Smart Illumination clients get remote access to their campaigns on BANDRA FOCAL. They can view their campaign visuals live and monitor its illumination status - again an industry first.
