Every Roshanspace Media is classified under 5 categories: Iconic, Platinum, Gold, Silver and Bronze. The grading of the media is based on a scientific score as per 9 distinct parameters:

1. Size

The Bigger the
Better

2. Visibility/
Distance in Mts

Distance Matters

3. Obstructions

Explicit Visibility

4. Traffic Density
Per Day

Reach

5. Placement

Angle of Visibility

6. Clutter

Solus Stands Out

7. Height from Ground (Ft.)/ Terrace Site

Cone of Vision

8. Visual Impact

The Awe Factor

9. Location

Strategic Placement

Based on the consolidated total, a site is scored on the basis of the above parameters and is placed in one of the categories

Parameter 1

1. Size

The Bigger the Better

  Size Score
  > 1600 10
  1200 – 1599 8
  800 – 1199 7
  400 – 799 5
  < 400 3

Parameter 2

2. Visibility/ Distance in Mts

Distance Matters

  Visibility / Distance in Meters Score
  < 50 4
  51 – 99 6
  100 – 149 7
  150 – 199 8
  < 200 10

Parameter 3

3. Obstructions

Explicit
Visibility

  Obstructions Score
  None 10
  Marginal 8
  Moderate 6
  Severe 3
  < 400 3

Parameter 4

4. Traffic Density Per Day

Reach

  Traffic Density Per Day Score
  High Density 10
  Moderate Density 8
  Low Density 6

Parameter 5

5. Placement

Angle of Visibility

  Placement Score
  Head On 10
  Junction 11
  Left 9
  Signal 8
  Right 8
  Above Eye Level 1 2
  Parallel 2

Parameter 6

6. Clutter

Solus Stands Out

  Clutter Score
  Solus 10
  Set of 3 11
  Set of 2 11
  2 Displays 8
  3 – 5 Displays 6
  > 5 Displays 4

Parameter 7

7. Height from Ground (Ft.)

Cone of Vision

  Height from Ground (Ft.) Score
  < 12 8
  13 – 24 10
  25 – 36 7
  37 – 47 6
  > 48 4
  NA 0

OR

  Terrace Site Score
  Eye Level 10
  Above Eye Level 6
  NA 0

Parameter 8

8. Visual Impact

The Awe Factor

  Visual Impact Score
  High 10
  Medium 7
  Low 4

Parameter 9

9. Location

Strategic Placement

  Location Score
  A+ Category 10
  A Category 9
  B Category 7
  C Category 5

 


Example:

Parameters Size Visibility/Distance in Meters Obstructions Traffic Density Per Day Placement Clutter Height from Ground (Ft.) Terrace Site Visual Impact Location Total Category
Class 400 – 799 51 – 99 Marginal High Density Left Solus 25 – 36 NA Medium A Category
Score 5 6 8 10 9 10 7 0 7 9 71 Gold