ROSHANSPACE- Outdoor Advertising in Mumbai

Every Roshanspace Media is classified under 5 categories: Iconic, Platinum, Gold, Silver and Bronze. The grading of the media is based on a scientific score as per 9 distinct parameters:

1. Size

The Bigger the
Better

2. Visibility/
Distance in Mts

Distance Matters

3. Obstructions

Explicit Visibility

4. Traffic Density
Per Day

Reach

5. Placement

Angle of Visibility

6. Clutter

Solus Stands Out

7. Height from Ground (Ft.)/ Terrace Site

Cone of Vision

8. Visual Impact

The Awe Factor

9. Location

Strategic Placement

Based on the consolidated total, a site is scored on the basis of the above parameters and is placed in one of the categories

Parameter 1

1. Size

The Bigger the Better

	Size	Score
	> 1600	10
	1200 – 1599	8
	800 – 1199	7
	400 – 799	5
	< 400	3

Parameter 2

2. Visibility/ Distance in Mts

Distance Matters

	Visibility / Distance in Meters	Score
	< 50	4
	51 – 99	6
	100 – 149	7
	150 – 199	8
	< 200	10

Parameter 3

3. Obstructions

Explicit
Visibility

	Obstructions	Score
	None	10
	Marginal	8
	Moderate	6
	Severe	3
	< 400	3

Parameter 4

4. Traffic Density Per Day

Reach

	Traffic Density Per Day	Score
	High Density	10
	Moderate Density	8
	Low Density	6

Parameter 5

5. Placement

Angle of Visibility

	Placement	Score
	Head On	10
	Junction	11
	Left	9
	Signal	8
	Right	8
	Above Eye Level 1	2
	Parallel	2

Parameter 6

6. Clutter

Solus Stands Out

	Clutter	Score
	Solus	10
	Set of 3	11
	Set of 2	11
	2 Displays	8
	3 – 5 Displays	6
	> 5 Displays	4

Parameter 7

7. Height from Ground (Ft.)

Cone of Vision

	Height from Ground (Ft.)	Score
	< 12	8
	13 – 24	10
	25 – 36	7
	37 – 47	6
	> 48	4
	NA	0

OR

	Terrace Site	Score
	Eye Level	10
	Above Eye Level	6
	NA	0

Parameter 8

8. Visual Impact

The Awe Factor

	Visual Impact	Score
	High	10
	Medium	7
	Low	4

Parameter 9

9. Location

Strategic Placement

	Location	Score
	A+ Category	10
	A Category	9
	B Category	7
	C Category	5

Example:

Parameters

Size

Visibility/Distance in Meters

Obstructions

Traffic Density Per Day

Placement

Clutter

Height from Ground (Ft.)

Terrace Site

Visual Impact

Location

Total