Abdul Kader Shaikh established the company destined to become synonymous with the OOH medium after his wife, Roshan. 'STAR IS OUR SIGN' was not just a corporate baseline; it was indicative of what the company was destined to be.

As a milestone achievement, the company's first purchase was the prestigious billboard at Mahim Causeway, Tare Compound, Mahim.

In a pioneering move, Roshan acquired billboards from other hoarding owners on long-term leases extending up to 10 years for monthly charges at prevailing market rates, not at conducting rates.

With Abdul Kader Shaikh becoming the President of Mumbai Hoarding Owners Association, the company took on a new leadership role and was acknowledged as a stalwart in its field. The position was retained by Mr Shaikh for more than 25 years.

MHOA

Roshan began identifing heavy traffic locations in Mumbai, categorising them as Signal Junctions, Solus View, Eye-level Displays, Head-on Displays, Short Visibility, Long Visibility and more. Thus, introducing the billboard industry to new classifications focussed on creating more impact through the OOH medium.

 

During those days, Mahim Causeway was the gateway to South Mumbai and no campaigns was successful without a display at this stretch. Realising the Advertising potential of Mahim Causeway, Roshan acquired 11 new hoardings in that 300-400 meters stretch in different sizes.

Evolving from just getting permissions to display on exsisting billboards, Roshan acquired the knowledge and through its efforts went ahead and constructed its first billboard with three back-to-back displays of size 40'x20' each at Mahim Causeway.

The 3 structures were realigned and re-constructed to be 2 sets of 3 displays, each set facing both the traffic directions at Mahim Causeway. This introduced the concept of selling billboard sets to one client and the power to display sequential messages.

Executed the West Coast Beer campaign, one of the biggest Ad launches, with 45 cut outs transported and put up in different locations in mere three days.

The first OOH agency to identify the importance of Bandra Railway Overbridge location, Roshan constructed the first hoarding on the Western Railway land. Next to the tracks with a back to back display of 40'x20', it is still considered a Solus hoarding in spite of so many billboards in that location.

With committed effort, Roshan grew the number of billboards it put up at prominent locations between South Mumbai and the suburbs to 50. And that was just the beginning.

In yet another first, Roshan gave this City of Dreams its very first backlit billboard at Markandhewar Nagar Compound, next to Atria Mall. With a vinyl/flex design printed and imported from overseas, it was a proud moment for Samsung to see its message displayed on it.

Hutchison Max (Vodafone) launched its services in India through a Roshan billboard, another feather in the corporate cap.

Spread across all the prime locations in Mumbai, these billboards were the tangible symbols of the company's growth and success.

Junaid Shaikh starts Rohanspace, a company focused solely on marketing billboards - backed by the art and science of OOH - with the much-coveted JJ flyover set of 3 billboards and a small and agile team of 4.

In a celebratory move and in keeping with the company's growth, the team began operations from a new office in Waterfield Road, Bandra.

Roshanspace forays into developing, designing and executing OOH campaigns for clients directly starting with a campaign for Dheeraj Realty in Mumbai Expressway and Pune.

The channel's 8 consecutive campaigns were the best form of client testimonial any company could get. With this, Roshanspace was clearly established as a leading and a much-preferred OOH media house.

Scouting in India on a search for premier billboard sites, Apple picked up the Mahim Causeway sets of 3 displays at a premium rate in a blink. What's more, the iconic company retained them for more than five years continuously for their brand and product publicity.

A living, green billboard with live foliage - powered by solar that enhances the ecological quotient of a neighbourhood was conceptualised and developed in-house by Roshanspace.

Roshanspace creates a unique self-promotion campaign whereby billboards start talking to their audience. A touch of observational humour mixed with a tactical approach breathes life into the OOH medium as a whole. The industry and social media response is overwhelming.

After the immense success of Phase I, the self-promotion campaign Billboard Talking Phase II is launced. And as expected, very quickly it becomes a proprietary style of communication for the brand with unmistakable recall.

Roshanspace takes over the prestigious Mumbai Airport T2 project of 6 super premium billboards in partnership with Times OOH.

Roshanspace wins the National Public Service Campaign - Creative Competition for OOH media organised by IOAA - a prominent feather in its cap.

A three year contract is signed with ICICI for Peddar Road Junction Neon Sign - a veritable landmark.

 

Junaid Shaikh joins IOAA

Junaid Shaikh, Founder & CMD of Roshanspace joins as committee member of Indian Outdoor Advertising Association.

IOAA

An eye-popping 120 x 122 ft billboard made of 700 tons of steel is designed and constructed by Roshanspace in Bandra, Mumbai. It immediately becomes the centre of attention for advertisers.

The India Book of Records officially certifies the BANDRA FOCAL billboard of Roshanspace in Mumbai as the Largest Hoarding Structure in India on Dec 3, 2021.

The Best Media Format Innovation is won by Bandra Focal at the Outdoor Advertising Awards (OAA) 2022 in Mumbai.

The Best Media Format Innovation is won by ProDigi at the Outdoor Advertising Awards (OAA) 2023 in New Delhi.